European Wax Center is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. I’ve had the privilege of ideating and conceptualizing creative campaigns for the brand across a wide range of platforms, helping to shape its voice, visual identity, and connection with a diverse audience.
Role: Senior Graphic Designer, Product Photographer
Brand Book
Email Redesign
After analyzing our data, which revealed low engagement with the header and footer, we opted for a clean, fresh design featuring clear calls to action.
To fulfill our need for quality product photography, I had the privilege of photographing our products for our in-center posters, website, social media and digital ads.
Product Photography & Marketing Assets
Before each European Wax Center opens, the store has to be covered to block the view of construction. I was task with designing the covers that displayed QR codes to book your wax in advance and encourage guests to visit the center for their first wax free.
