In 2016, Cheetos launched one of the most successful social media campaigns in the brand's history: The Cheetos Museum. The campaign invited fans to look at their Cheetos not just as snacks, but as unique works of art. Consumers were encouraged to find Cheetos that resembled objects, animals, or people, and submit them to a virtual “museum” for a chance to win $50,000.

In 2017, we were tasked with creating a new and improved logo and packaging design to capture the same essence of the campaign.

For the second consecutive year, the campaign went viral, attracting thousands of user-generated submissions and garnering widespread media coverage. Its winning formula—an engaging mix of user participation, humor, and creativity—resonated deeply with audiences and remained true to the brand’s playful, irreverent identity.

Role: Jr. Art Director